Recyclable packaging: a 100% cardboard packaging for chocolate

Van Genechten Packaging launches PurePac, a new food packaging for confectionery and chocolate, fully recyclable and printable.

The end of single-use packaging

Made only of solid board, with no added plastic or aluminum foil for the inner packaging, the new PurePac packaging concept optimally preserves fragile foodstuffs such as chocolate bars or bites, but also small confectionery. The contents retain their appearance and taste thanks to a grease barrier and a pressure resistance of up to 40 kg of the packaging.

A simplification that would change everything

Printable on both sides, PurePac from Van Genechten Packaging (Belgium) meets the FBB GC1 / GC2 standard and allows a wide choice of finishes: gilding, varnishing, embossing, color printing with low migration inks, etc.

Fully recyclable and no longer requiring any aluminium or paper/aluminium packaging, PurePac would help save 150,000 kilos of aluminium out of 100 million bars with this type of packaging, according to Van Genechten Packaging (VGP). Note that in 2023, 354,935 tons of chocolates (all types) were sold in French supermarkets, 38% of which were packaged in bars.